The Infinite battle of Olympus – The legend lives on. Moving forward is part of life. It is a norm we have to adapt in the coming years after the war against the Covid-19 Virus. Yes, It is hard breaking news for the Olympus camera user after hearing the news this week. Losing a part of the business of a big company is common nowadays. Some are obvious. But, some of the reasons they’re losing money in business are difficult to see. Some blame the configuration and specification of the product, some just ignore the factual reality of how unique the products are. Olympus is fighting a different war now. After 84 years in the business, the company adopted an infinite mindset to cope with the extremely severe digital camera market. I considered this is a strategic move by Olympus. It is a game-changer for the company. Olympus never fight to win the war, they fight to continue the war and to survive. Their objective is not to win—the objective is to keep playing, keep perpetuating the g...
Street Photography With M.ZUIKO DIGITAL Lenses