Rise of Olympus When I got my first camera back in 2012, Olympus OMD EM5, I was enamored by the beauty the world has to offer. It is the first camera in an OM-Digital lineup that will run alongside the PEN series and, according to Olympus, its Four Thirds models. At first, I started shooting without any knowledge of photography. As I was shooting my way through the process and garnering a love for the art form, I started taking self-portraits and photos of friends. Of course, the Auto mode on the camera was the only thing I knew to play around with. Unfortunately, the result I got is not up to my expectation. I was disappointed and realizing that was what photography about. I never go beyond Auto mode on my camera. Olympus has fallen I did explore other goodies offered on my first camera. I did play around with Art filters (ART) mode a couple of times. ART filters offer one of the most comprehensive selections of filters available. At that time, my favorite ART filters are ...
The Infinite battle of Olympus – The legend lives on. Moving forward is part of life. It is a norm we have to adapt in the coming years after the war against the Covid-19 Virus. Yes, It is hard breaking news for the Olympus camera user after hearing the news this week. Losing a part of the business of a big company is common nowadays. Some are obvious. But, some of the reasons they’re losing money in business are difficult to see. Some blame the configuration and specification of the product, some just ignore the factual reality of how unique the products are. Olympus is fighting a different war now. After 84 years in the business, the company adopted an infinite mindset to cope with the extremely severe digital camera market. I considered this is a strategic move by Olympus. It is a game-changer for the company. Olympus never fight to win the war, they fight to continue the war and to survive. Their objective is not to win—the objective is to keep playing, keep perpetuating the g...